The Impact of Artificial Intelligence on Casino Operations

Artificial intelligence (AI) is transforming the casino industry by improving operational efficiency and enhancing customer experiences. In 2023, a document by Deloitte highlighted that AI technologies could raise revenue by up to thirty percent for casinos that efficiently implement data-driven strategies. AI is being used for multiple uses, including customer support, fraud prevention, and tailored…

The Evolution of Casino Loyalty Programs

Casino loyalty programs have changed the way players connect with gaming establishments, providing rewards that enhance the overall adventure. In 2023, a document by the American Gaming Association revealed that nearly 80% of casino customers take part in some type of loyalty scheme, highlighting their significance in customer loyalty. One notable example is MGM Resorts,…